Creating a Thriving Community

Year-round, United Way NSV is more than a funder—we lead with research, reach, and resolve. We turn data into strategy and boots-on-the-ground collaboration, building real resilience across the Valley.


Insight: Rooted in Local Needs

Through our Community Needs Assessments and 211 data, we’ve captured the truth: nearly 40% of Valley households live below the ALICE threshold—working full-time yet unable to afford basics like housing, food, and childcare. These numbers aren’t statistics; they’re neighbors one emergency away from collapse, and the foundation for every program we fund.


Investing in Lasting Impact

Our Impact Funding isn’t about band-aids—it’s about transformation. In recent years, we distributed $535,000 through grants and supplemental awards, empowering 50+ nonprofits to innovate and scale solutions:

  • Nearly 75% of that funding came from workplace giving, demonstrating that caring communities lay the groundwork for sustainable action.

  • With this support, we and our partners served 27,000 residents—about 11% of the Valley’s population 


Strategic Impact

Education & Opportunity

Education is the cornerstone of success in school, work, and life.
We support cradle-to-career systems: kindergarten readiness, scholarships, tutoring, mentorship, and workforce pathways that fuel long-term success. Early interventions combat the risks of falling behind; third-grade reading proficiency, for example, quadruples high school graduation rates

Health & Well-Being

Health starts where stability begins. Our Local Community Health data shows families stress under high housing costs, unreliable food access, and rising mental health pressures. By funding clinics, wellness programs, and coordinated support, we build environments where every family can thrive.

Financial Stability & Community Resilience

The ALICE framework reveals a reality: income alone isn’t enough. We fund programs that prevent eviction, support emergency needs, and strengthen access to opportunity—together creating stronger, more resilient communities.

Our Impact Model

Research

 

We ground every decision in data and lived experience. From Community Needs Assessments to 211 call data, we study not only who is struggling but why—and use that knowledge to design solutions that address root causes, not just symptoms.

 

 

CollaborateWe align partners across sectors for strategic impact.

 

FundingWe create game-changing impact by investing in proven programs that move the needle.

VolunteerWe harness people power to move good intentions into lasting change.

advocateWe are your community partner... rooted here, trusted here, and ready with innovative solutions to address the issues that matter most. Our deep local roots give us firsthand knowledge of both the problems and the potential of the Northern Shenandoah Valley, along with the relationships needed to drive real change.

We amplify the voices of ALICE families—nearly 4 in 10 households in our rural region—until systems not only listen, but change. By carrying their stories into the rooms where policy and funding decisions are made, we ensure that the lived experience of working families shapes the solutions that dismantle barriers and build resilience.

 

DIVERSITY, INCLUSION, AND EQUITY

Diversity Image

United Way NSV seeks to engage the entire community in our work without regard to race, religion, national origin, ethnicity, age, gender, gender identity, & expression, disability, sexual orientation, veteran-status, familial status or socio-economic status. That commitment will be reflected in all aspects of United Way NSV’s work – service delivery, staffing or volunteer participation.

ALICE

United for ALICE

ALICE, an acronym for Asset Limited, Income Constrained, Employed, is a new way of defining and understanding the struggles of households that earn above the Federal Poverty Level, but not enough to afford a bare-bones household budget.